BBB awards 3 MCABW members

On October 10, 2023, MCABW had 3 members receive awards from the Better Business Bureau at the 31st Annual Awards for Excellence luncheon.

Tiffany Iadarola from Gullo Auto Group won The Pinnacle Award. This is the BBB’s highest achievement award!

Sonya Brazeal with Amazing Window Cleaners won the Winner of Distinction Award.

Lila Taylor with The Laundry Fairy won the Winner of Distinction Award.


Silver Fox Advisors are a group of former business owners, entrepreneurs and CEO’s dedicated to sharing their skills, knowledge, and experience by assisting clients to improve their growth and profitability in a cost-effective manner. All applications were reviewed by a minimum of two different judges. No BBB Staff or Board Members were involved in the selection of winners.

History of the Better Business Bureau:

The Houston Better Business Bureau (BBB) was founded in 1922 at the Rice Hotel by companies which believed in truth in advertising. It began as the Advertising Association of Houston and was formed to self-regulate business activities as well as provide consumers an avenue to resolve problems with businesses. Since then, the Houston BBB has expanded to include South Texas and now serves a combined 18 counties.

Since 1992, the Better Business Bureau Awards for Excellence has been recognizing area businesses and non-profits for their commitment to quality in the marketplace. Initially called the Spirit of Texas Awards, the Awards for Excellence are modeled after the Malcolm Aldridge National Quality Award.

Thirty years later, the Better Business Bureau Awards for Excellence continues to recognize business and non-profits in the Greater Houston Area for their achievements and commitment to overall excellence.

Mistress of Ceremonies:

Deborah Duncan from KHOU Channel 11

Better Business Bureau Education Foundation:

Established in 1970, the BBB Education Foundation’s mission is to inform, teach, and advocate on behalf of consumers and businesses by providing information, counseling, and education to combat unethical business practices through programs and seminars. Funded through proceeds from the Awards for Excellence, federal grants, and individual donations, the BBB education 

Foundation has four programs designed to reach a wide range of consumers:

  • Silver Sleuths - this program educates older adults about schemes and scams targeting this vulnerable population and providing information on how to protect themselves and providing one-on-one assistance in resolving problems due to fraudulent business activities.
  • Young Consumer Advocate Program: Educates youth aged 16-22 on: credit, consumer rights, obligations, and fraudulent schemes, to develop the skills necessary to become contributing member of the community.
  • Consumer Awareness 101: Through various educational presentations, individuals, and groups learn: how to spot and avoid scams, fraudulent business practices, consumer rights and myths how to handle debt, and poor consumer choices education and advocating on behalf of consumers to protect them fro fraudulent practices.
  • Texas Senior Medicare Patrol (TX-SMP): TX SMP uses volunteers and partners to educate Medicare beneficiaries on Medicare fraud, abuse, and waste, and the importance of reporting such incident to Medicare. When possible fraud, abuse, and waste is detected, the BBB staff reports it to the proper authorities.